I’m Lauren Oakes — a creative director, stylist, and brand consultant specializing in high-impact visuals with a western edge. With a background in national campaigns, artist styling, and boutique branding, I help clients tell unforgettable stories through wardrobe, setting, and tone.

Whether I’m pulling pieces for a product launch, directing a brand shoot, or curating stagewear for a musician, I bring a deep understanding of style, strategy, and soul. My work blends trend awareness with timeless inspiration, shaped by years of travel, cultural influence, and an eye for detail.

I’ve styled for iconic names like Dan Post Boots, Jack Daniels, Justin Boots, and Baileys Hat Co., and collaborated with musicians, photographers, and boutique owners to shape their visual identity with authenticity and confidence.

At the core of what I do is a belief that fashion is storytelling. I don’t just make people look good — I help them feel seen.